Currently, Dian served as vice president of XL after it is approved by the investors in the General Meeting Extraordinary Shareholders (GMS LB) in Jakarta on Wednesday (7/1).
Since long, Hasnul entrusted to take care of business Dian XL digital services with the launch of digital advertising services, mobile payments XL Cashier, up to an online store Elevenia XL which is a joint venture with South Korea’s SK Planet.
Hasnul also encouraged to take part in the market Dian outside Indonesia. Since June 2014, Dian served as Group Chief of Marketing and Operations Officer at Axiata to lead a subsidiary of Axiata in some Asian countries.
Dian said, for six months in Axiata he studied telecommunications market in Malaysia, Cambodia, Sri Lanka, Bangladesh, and Singapore. “Within a week, I underwent cost three times to visit these countries, “he said.
Take on the role as vice president in XL, Dian will focus on operational matters, coaching and supervision.
He said the effort will focus on digitizing XL. Currently, according to him, the needs of consumers lead to digital services, including the purchase (content, pulse, and goods) online to online customer service.
He also challenged to increase the company’s revenue in the middle of the thin profit margins. Moreover, liability XL until September 2014 amounted to Rp 43.91 trillion and total equity of USD 13.96.
Dian began his career in the telecommunications industry since 1991 in the technical field. He joined XL in 1996. In 2007 Dian appointed as Director of Network and in 2011 served as Director of Digital Services until June 2013.